Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it…

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In Dollars and Sense, world-renowned economist Dan Ariely answers these intriguing questions and many more as he explains how our irrational behavior often interferes with our best intentions when it…

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Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

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